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Is it right to raise prices when you aren’t adding any more value?

It sounds like a challenging conundrum… but it turns out it’s not. I recently had a client who was struggling with raising prices on some ancillary services – from an ownership and bottom-line perspective, it was clear that it made sense to raise prices (it’s been 10 years since the last time they were raised) […]

Why? Why? Why?

Illustration from Tom Fishburne Why? Why? Why? If you have been following the news lately, Verizon recently made an announcement that sent many of their loyal customers into a frenzy, ready to jump ship for another wireless plan. They have clarified and retracted the announcement, but that misstep created a windfall for their competitors. As […]

Time for the ‘Big Gun’ of sales success?

Want to know a secret?  There’s one thing you can do that will dramatically increase your sales success…think of it as the ‘Big Gun of Selling’!  Now this isn’t a stand alone silver bullet – when you’re trying to grow your business and increase your sales, there are a lot of things you need to […]

Are parts of your marketing a tough challenge?

photo by wili hybrid  There are times when we make things harder than they have to be. It can be really hard to grow your business – when you’re still in the first couple of years, not only are you doing all the work but you’re still going through a major learning curve.  When you’re […]