Articles on: Book review

Want better Marketing? A different approach…

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]

Frustrated? Maybe you’re playing the wrong game…

As a business owner, it’s a pretty safe bet that you feel frustrated at times – sometimes it’s because things aren’t going your way. And sometimes, ironically, it’s because things did go your way – you won – but you’re thinking ‘Now what? How can I top that?’. Whatever the cause, that frustration can be […]

Struggle with Decisions? Go Wider…

We make decisions all the time –ranging from what to eat for lunch to strategic career decisions to how to manage relationships and life partners.  And although we’ve all had a lot of practice at it, it turns out that collectively we aren’t very good at it. Consider the following (from the book Decisive by […]

Are people talking about your business?

  Business owners, especially those with smaller businesses, will tell you that one of the main ways they get new customers is through word-of-mouth. However, very few of those same business owners actually do anything to purposely generate word-of-mouth.  They’re just happy if it happens. Think about some of  your own experiences or maybe businesses […]

Are you focusing on your Queen Bee Role?

  There are all kinds of inspirations out there.  Just ask author, speaker and business growth expert Mike Michalowicz.  He’s been inspired by the process of growing giant pumpkins (The Pumpkin Plan), dinner plates and dieting (Profit First) and how bees are able to quickly scale their hives (his latest book – Clockwork). It’s that […]

Business Lessons from Shoe Dog?

   When you think of Nike, you probably think of their cutting edge (and sometimes controversial) ads. Or you think of the high-profile athletes who are paid to represent them. Or maybe, if you’re more financially-minded, you think about their (approximate as of this time) $136 Billion market cap. And it’s exactly those lofty heights […]