*Note – this is a guest post from Marquis Matson (see bottom of the post for more details) As a small business owner, you need all the help you can get to increase visibility for your business and generate new leads. Blogging and social media marketing are two proven approaches combined by successful small businesses […]

If you’re like most businesses, you know you need to have a social media presence.   But the digital channels keep growing and you’re left questioning which platforms really are the best to reach your audience.   Here’s an approach that might help…pick 3. You can’t be all things to all people so why try to be […]

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]

I was talking with a client of mine the other day and we were brainstorming ways she could promote a new white paper / product offering and one of the things we talked about was using Social Media as a way to get the word out.  Through the course of our discussion it struck me […]

I’m a big fan of LinkedIn.  They have a clear focus on professional business networking and they’ve created an extremely effective tool that every business owner should be using.  In fact if you’re not using LinkedIn, now’s the right time to create a profile and start linking! One of the things I really like about […]

As a small business owner, you have lots of people telling you that you MUST be on social media if you want to thrive…or even if you want to survive.  It’s not just Social Media anymore, it’s Social Business.  I’m sure you’ve heard the statistics: – 1 out of every 9 people on the planet […]