Articles on: Marketing

Do You Know Your Audience?

Knowing your audience is critical to any business’s success.  I was reminded of that this past week when my daughter and I were running errands around town and a custom-painted iridescent purple Lamborghini Urus SUV pulls up next to us at a stop light. I made a comment about the sweet ride and my daughter […]

How Brand Strategy Shapes Your Business Success

This is a guest post from Joel House (an SEO Expert from Sydney – see bio at the end). Thanks Joel. Your personal identity is what makes you unique, just like your brand identity gives the special sauce of your business, setting it apart among many competitors! Your brand identity design shapes the company, which […]

Clear Reasons: Why You Need Digital Marketing For Small Business

This is a guest post from Sunny Popali – see his bio at the end of the post. In a nutshell, digital marketing is ensuring your online presence in any form on the internet. It could be getting yourself advertised on social media, having a website of your own, a YouTube channel.  Here are some […]

Want better Marketing? A different approach…

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]

6 Digital Marketing Trends for Small Business in 2020

Today’s we’re talking about digital marketing trends with a guest post from Mike Khorev (see his info at the bottom of the post). I hope you enjoy it. Shawn Kinkade Kansas City Business Coach . 2019 is ending, and as a small business owner, another year is coming with new challenges and opportunities. With 2019 […]

What’s Your ‘Thing’?

These days it’s easier than it’s ever been to start a business. It can be a full time thing or just something on the side. People are starting businesses as a ‘Side Hustle‘ and making real money with almost no investment and very little risk. These days it’s harder than ever to succeed at a […]