Articles on: Marketing

Small Business Marketing That Really Works—and How to Pay for It

This is a guest post from Jessica Larson – see her info at the end of the article… Business today is governed by surging innovation and growing market saturation. Because of this, marketing is more important than ever. Staying on top of trends can set you apart from your competitors; it can even make you […]

5 Inbound Marketing Mistakes and How to Avoid Them

This is a guest post from Navdeep Singh (see bio at the end). In digital marketing, the concept of Inbound marketing has gained immense importance when it comes to boosting your online presence. When you post your content in the digital world, that would be one of the most critical aspects you would be utilizing […]

Do You Know Your Audience?

Knowing your audience is critical to any business’s success.  I was reminded of that this past week when my daughter and I were running errands around town and a custom-painted iridescent purple Lamborghini Urus SUV pulls up next to us at a stop light. I made a comment about the sweet ride and my daughter […]

How Brand Strategy Shapes Your Business Success

This is a guest post from Joel House (an SEO Expert from Sydney – see bio at the end). Thanks Joel. Your personal identity is what makes you unique, just like your brand identity gives the special sauce of your business, setting it apart among many competitors! Your brand identity design shapes the company, which […]

Clear Reasons: Why You Need Digital Marketing For Small Business

This is a guest post from Sunny Popali – see his bio at the end of the post. In a nutshell, digital marketing is ensuring your online presence in any form on the internet. It could be getting yourself advertised on social media, having a website of your own, a YouTube channel.  Here are some […]

Want better Marketing? A different approach…

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]