Articles on: Marketing

How Branding can Enhance the Customer Experience

This is a guest post from Gloria Martinez (see her bio at the end) – thanks Gloria. As a small business owner you’ve got a lot on your mind. Ultimately you’re trying to grow your business, deliver a great product or service and make some money! Here’s an idea that can help you: Branding can […]

Starting Your First Digital Marketing Campaign as a Small Business

This is a guest post from Jori Hamilton (see her info at the end of the article) – Thanks Jori. As a small startup business, marketing is likely the last thing on your mind. Understandably, there is much to deal with as a new business, and your biggest concern might be simply staying afloat and […]

Need Help Naming? Here’s How to Find the Perfect Name for Your Business in 5 Steps

This is a guest post from Grant Polachek – see his bio at the end… The entrepreneurial journey is an absolute mess; there’s too much to do, too much to learn, and an unforgiving market that often doesn’t give brands a second chance to correct their mistakes. Starting a great business is complicated, and the […]

Collaboration Strategies for Developing Innovative Marketing Campaigns

This is a guest post from Jori Hamilton – check out her bio at the end of the article… Marketing professionals for small businesses deserve an award for the hefty challenge they take on in their roles. Many of them are the sole members of their marketing departments or have to work in a distributed […]

How to Identify Your Core Marketing Message

This is a guest post from Thomas Glare (see bio at the end)… There are critical things you need to get right regarding marketing. We all recognize the power behind a solid marketing strategy. But, talk to any marketer, and it will become clear that there are so many challenges to overcome. One of the […]

Small Business Marketing That Really Works—and How to Pay for It

This is a guest post from Jessica Larson – see her info at the end of the article… Business today is governed by surging innovation and growing market saturation. Because of this, marketing is more important than ever. Staying on top of trends can set you apart from your competitors; it can even make you […]