Articles on: Marketing

Need Help Naming? Here’s How to Find the Perfect Name for Your Business in 5 Steps

This is a guest post from Grant Polachek – see his bio at the end… The entrepreneurial journey is an absolute mess; there’s too much to do, too much to learn, and an unforgiving market that often doesn’t give brands a second chance to correct their mistakes. Starting a great business is complicated, and the […]

Collaboration Strategies for Developing Innovative Marketing Campaigns

This is a guest post from Jori Hamilton – check out her bio at the end of the article… Marketing professionals for small businesses deserve an award for the hefty challenge they take on in their roles. Many of them are the sole members of their marketing departments or have to work in a distributed […]

How to Identify Your Core Marketing Message

This is a guest post from Thomas Glare (see bio at the end)… There are critical things you need to get right regarding marketing. We all recognize the power behind a solid marketing strategy. But, talk to any marketer, and it will become clear that there are so many challenges to overcome. One of the […]

Small Business Marketing That Really Works—and How to Pay for It

This is a guest post from Jessica Larson – see her info at the end of the article… Business today is governed by surging innovation and growing market saturation. Because of this, marketing is more important than ever. Staying on top of trends can set you apart from your competitors; it can even make you […]

5 Inbound Marketing Mistakes and How to Avoid Them

This is a guest post from Navdeep Singh (see bio at the end). In digital marketing, the concept of Inbound marketing has gained immense importance when it comes to boosting your online presence. When you post your content in the digital world, that would be one of the most critical aspects you would be utilizing […]

Do You Know Your Audience?

Knowing your audience is critical to any business’s success.  I was reminded of that this past week when my daughter and I were running errands around town and a custom-painted iridescent purple Lamborghini Urus SUV pulls up next to us at a stop light. I made a comment about the sweet ride and my daughter […]