This is a guest post from Jill Goodwin – thanks Jill. “The more you tell, the more you sell”—David Ogilvy Branding plays a crucial role in the process of marketing your business. Small businesses in particular need to cultivate broad-reaching brand awareness in order to gain the public’s trust and establish themselves as contenders in […]

This is a guest post from Will Cotter (see bio below) – thanks Will…! Before the pandemic, remote work felt like something reserved for specific industries or employees. Not everyone could work from home, nor could they be a digital nomad. However, over the last few years, that’s changed dramatically. With these changing times, management […]

This is a guest post from Jori Hamilton on a topic that doesn’t get much attention but clearly impacts a lot of businesses – check out her bio at the end of the post. Thanks Jori. According to a study by the AARP, over one-fifth of Americans — that is, roughly 53 million individuals, have […]

This is a guest post from Kristie Wright (see bio at the end) – thanks Kristie. Accurate and concise bookkeeping is the backbone of any successful small business. This aspect of operation may seem tedious, but it’s crucial that you track your expenses and earnings in order to keep the entire system functioning smoothly! Not […]

The power and value of effective preparation is a given in sports.   We’ve all heard the stories of the coaches who work 18-20 hour days during the season and the players who push themselves to physical limits of conditioning the average person can’t comprehend.  Together, they spend hours studying video clips and devising game plan […]

This is a guest post from Jori Hamilton (see her bio below). Thanks Jori. Small businesses play a vital role in our global economy. And while many go through several gradual stages of development, once in a while, a small business defies the usual trajectory and starts experiencing rapid growth. While scaling quickly is a […]