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How Small Businesses Can Drive Leads with Blogging and Social Media Marketing

*Note – this is a guest post from Marquis Matson (see bottom of the post for more details) As a small business owner, you need all the help you can get to increase visibility for your business and generate new leads. Blogging and social media marketing are two proven approaches combined by successful small businesses […]

6 Digital Marketing Trends for Small Business in 2020

Today’s we’re talking about digital marketing trends with a guest post from Mike Khorev (see his info at the bottom of the post). I hope you enjoy it. Shawn Kinkade Kansas City Business Coach . 2019 is ending, and as a small business owner, another year is coming with new challenges and opportunities. With 2019 […]

Help them Trip over the Truth…?

It’s very difficult to convince someone else by ‘selling them’ on your great idea.  If you’ve ever been in that situation, you’ve probably noticed that the harder you try, the more resistant they are to your idea.  That’s because of a core psychological concept that we all have – it’s called the law of psychological […]

Business Growth – Recurring Revenue vs. Referring Revenue

Ask any seasoned business broker about the drivers of business value and you’re sure to get an ear full about the value placed on the volume of Recurring Revenue in a business.    Recurring revenue is coveted in the terms of business value because it’s predictable income.   It’s not a one and done sale. It’s whatever […]

Why Blogging Makes Good Business Sense

As the story often goes, it all happened mostly by accident. 20 yrs ago Jorn Barger coined a term “weblog” as he was writing his Robot Wisdom articles and then logging them on the web.  It was a “web log.”   A couple years later, as more of a joke, Peter Merholz broke the word into […]

What’s your Special Sauce?

This past week we took the kids on a college visit trip to check out some places they were interested in. This trip happened to be to the state of Indiana where we checked out Purdue and Indiana University. As we do with most of our family trips, we took some extra time to see […]