Acquire Customers was number 2 of 5 on the recipe for business success given to me by a dealer mentor when I first purchased my dealership in 1997.   It was second in importance behind “Hire Quality People” on a 200 word, handwritten blueprint, drafted by this senior peer.   Although his dealership’s track record for growth, market […]

Try this – go online to search for your business…I’ll wait…. What do  you find? Are you finding anything that makes your prospective customer’s lives better? Consider this great statistic from Jay Baer’s new book Youtility: “In 2011 the Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found that customers […]

Sales management may be one of the hardest things a business owner has to do. Managing a sales person (or a sales team) successfully can be a real challenge. If you’re too loose about it, then you’ve abdicated your primary revenue stream and you’re left hoping that things work out. If you manage it too […]

A successful sale – for everything but the simplest transactions – is a series of steps…and in order to reach a win-win conclusion you have to make it through all of the steps. But sometimes the most challenging part of the selling discussion is being able to link those steps together and keep everyone on […]

Did you know that one of the best ways to communicate your value is based on your common complaints? Well actually not YOUR common complaints, but the common complaints of your best / most likely customers.  One of the key tenets of great marketing is that you are always answering your prospective customer’s question of […]

Have you ever had an experience with a little kid where you had to tell them they couldn’t do something?  If it’s something they’re really into, then the response you got was likely a strong look of defiance, maybe hands on hips and a spirited “No…you can’t make me”.  In fact, the harder you pushed, […]