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The 5 things you need to build a Super DSI

Is your DSI super?  Wait…let’s step back first.  A DSI is a Dominant Selling Idea – think of it as the modern day version of the Unique Selling Proposition (USP).  Basically it’s THE big idea inside a marketing brand – it’s the selling idea that establishes you as the #1 choice within your category and […]

Does positive thinking really help results?

  photo by  As a business owner, you always have choices on how you run your business.  It’s not unusual to see a taskmaster chewing out their employees and running a tight ship.  You will also find those businesses that are run with encouragement and a high degree of compassion. The cynics out there […]