If you’re in the market to sell something (product or a service), you know you’ve got a huge competitive advantage when you can give your customers a unique experience.  Just this last weekend, the Kansas City Zoo offered up an opportunity to see and experience something totally different. If you live in Kansas City, then […]

Push versus Pull Which one of these options sounds better to you? Option 1:  You develop an extensive advertising and marketing campaign, complete with direct mail, ads in the local media and maybe even a radio campaign. Your name, your message gets pushed out (hopefully primarily to your target market) and you get a response […]

photo by mandj98  There are a lot of techniques and approaches  you can use to market and sell your products and services – some of them are complex and not very obvious and some of them are fairly straightforward. As an example, I ran across this blog post from Michael Fortin (well known copy writer) […]

There is an ‘X’ factor when it comes to product and marketing success.  There are those products and ideas that make unprecedented leaps to popularity. They generate buzz and make people talk about them.  Think about things like the iPhone or the iPod.  How about the Nintendo Wii?  Those products are Dramatically Different! Note: this […]

Wicked is the Broadway musical extravaganza that has been setting box office records throughout it’s 4 1/2 year run. In fact, according to this article in the Kansas City Star, Wicked is set to break $1 Billion (with a B) in Box Office Gross Revenues sometime in the next couple of weeks! Here are some […]

photo by Nicholas_T  I had the chance to see the movie “21” last night and one of the central themes of the movie really stood out to me.  The main character is a super-smart kid from humble roots in Boston and is in desperate need of a full ride scholarship to Harvard Medical school (Harvard […]