Are you Feeding your Prospective Clients?
Your prospective clients are hungry…are you feeding them good stuff?
Whether we like it or not you have to have a presence on the internet…if I hear about you from a friend, if I meet you at a networking event and get your card or if I stumble across you on LinkedIn, Twitter or Facebook the first thing I’m likely to do if I find you interesting is to find your website and check you out.
I’m looking for a better understanding of who you are, what you do and why I should care. I’m hungry for information and if you want me to do something beyond a quick glance, you need to feed me something tasty and nutritious.
Sure your website has all of the basics…you do have a website that’s up to date, clean and professional don’t you? If not, don’t pass go until you get that figured out!!!
Assuming you do have a real website, you’ve likely got the the typical stuff (about, services, contact, why us, etc.) All of that’s fine, but unless it’s unusually thorough, interesting and professionally done, it’s not likely to tell me much other than marketing speak.
What you really want to do is feed me something tasty…some content that I can’t resist digging into! Ideally it’s something healthy (good for me) and adds value in the long run, but a sweet treat…something light and funny would be alright as well…as long as you don’t over do it.
Only after getting a few bites of what you’re serving up will I start to understand who you are and what makes you tick.
There are a few ways to differentiate your business, but the easiest (and certainly the one everyone should be doing) is to authentically be yourself…by definition you’re the only one who can do that.
And if I like you, the person, then I’m a lot more likely to buy from you or suggest you to other people…which is what you really want.
But I can’t get to like you until I get to know you…and I can’t get to know you without some tasty content that you are serving up fresh!
There are other reasons to generate content…as an example, here are 5 reasons why a business blog is smart, but at the core it’s so I can start understanding who you really are, how you think, what’s important to you and how you help people based on the stories you tell.
So what tasty treats are you serving up to your visitors? Are you getting stuck in the kitchen with no time to cook? Don’t think you can cook? I’d love to hear your thoughts on how important fresh content is and how you’re approaching it – share your thoughts in the comments below.
Great apple photo by Selma90
Shawn Kinkade Kansas City Business Coach