Web 2.0 isn't about Technology

photo by tobiaseigen

RSS, SEO, Flickr, XML, HTML, Digg, Reddit…

It’s really easy to get caught up (or lost) in all of the technology floating around. 

These days it’s rare that you’ll read an article about marketing or sales that doesn’t mention some aspect of technology – usually something related to Web 2.0.

In fact you’re just as likely or more likely to run across articles on Social Marketing or how to leverage Digg or Stumble Upon to drive traffic to your site.

The reality is that even though the technology is getting all of the top billing, people are starting to recognize that there is continuity with the real world.

Things that are as true now as they were 20 years ago.

  1. You must have integrity (quit spamming me).
  2. You must have a quality product that people want.
  3. You have to have passion about what you’re doing if you’re going to succeed in the long run.
  4. You have to care about your customers and establish a reputation as someone that’s great to do business with.
  5. You must be able to communicate with your customers – first understand what their pain is and secondly be able to clearly tell them how you can solve their problem.

But you do have to recognize the Technology

Having said all of that, you do need to be up to speed with what’s out there and what’s possible.  It doesn’t change what’s really important, but it does change how you do things or how you can best reach people.

I ran across a fantastic video on Jay Lipe’s Smart Marketing blog that everyone should check out.  As a bonus, it was created right here in the heartland by a Professor at K-State!  It is really well done and extremely thought provoking – an excellent discussion on the evolution of the web and it’s impact on all of us.  Take a look:

Here’s the link to YouTube if the above doesn’t work.

I’d love to hear your thoughts on this video, share them here.

Shawn Kinkade  www.aspirekc.com