I’ve been reading an interesting book – From Strength to Strength by Arthur Brooks and he brought up a perspective that I hadn’t thought about before. In the book, the context is around the idea of how we (collectively) look at creating our life. His take – based on research and personal experience – is […]

This is a guest post from Gloria Martinez (see her bio at the end). Thanks Gloria. The use of AI and other automated technology has made it easy for a business to collect data from its customer base and use this information to optimize its processes and decision-making. Now, with strategic analysis and the right […]

The word ‘No’ gets a bad rap. Sure it has a negative connotation, arguably it’s the essence of negative, but there is a lot of power in a good ‘No’! The problem is that we’re innately wired to view ‘No’ as a problem – which means we don’t like saying it and we don’t like […]

This is a guest post from Jori Hamilton (see her info at the end of the article) – Thanks Jori. As a small startup business, marketing is likely the last thing on your mind. Understandably, there is much to deal with as a new business, and your biggest concern might be simply staying afloat and […]

Do you know what could really make a difference in a small business’s revenue? Upselling. Upselling is when businesses try to convince their customers to buy an upgraded version of a product or service. For example, let’s say you go into a restaurant and ask for water. When the waiter lets you know it’s happy […]

This is a guest post from Jori Hamilton (see more about her at the end of the article). Thanks Jori… Starting a business on your own can feel daunting. When you’re a solopreneur, you end up wearing many hats. You’re the CEO, the marketing director, the accountant, the HR manager, and the employee all rolled […]