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This is a great way to screw up your personal brand…

Prefer to listen to this article? Click the start below:   In today’s super connected world, your reputation…your personal brand is more important than ever. It’s a small world and people will talk…or post…or review without much prompting. Whether you realize it or not, every interaction is either improving your reputation or hurting it – […]

The 4 Levels of Social Business Engagement

I was talking with a client of mine the other day and we were brainstorming ways she could promote a new white paper / product offering and one of the things we talked about was using Social Media as a way to get the word out.  Through the course of our discussion it struck me […]

Are you using LinkedIn’s Company Page?

I’m a big fan of LinkedIn.  They have a clear focus on professional business networking and they’ve created an extremely effective tool that every business owner should be using.  In fact if you’re not using LinkedIn, now’s the right time to create a profile and start linking! One of the things I really like about […]

4 Steps to mastering Social Business

As a small business owner, you have lots of people telling you that you MUST be on social media if you want to thrive…or even if you want to survive.  It’s not just Social Media anymore, it’s Social Business.  I’m sure you’ve heard the statistics: – 1 out of every 9 people on the planet […]

The art of online stalking and other great ideas!

I had a great opportunity to speak on a distinguished panel last week for a Business and Economic Summit put on by the New Landings Job Club here in Kansas City (and before you ask, I don’t know why I was on the distinguished panel either…).  😉 This wasn’t just any panel discussion, not only […]

Is Social Media a Silver Bullet – Part 2

photo by A lot of people are looking at Social Media marketing as some kind of ‘silver bullet’ for their marketing woes.  As I mentioned in Part 1 of this series, there’s good news and bad news when it comes to marketing for Business to Business opportunities.  The bad news is that Social Media […]