photo by Per  Ola Wiberg  Although it’s starting to get too hot, it’s still gardening season and my wife has been doing a lot of work on our yard and flowers.  Some of it’s clean-up and the stuff you have to do every year, but a lot of it is finding new plants and […]

Everyone needs an Elaine. Not Elaine Benes (from Seinfeld) – the Elaine I’m talking about came up in a discussion at the workshop I did this morning for the Overland Park Chamber on marketing to your existing customers. The discussion was on the importance of employees carrying out your key marketing differences to your customers […]

Picture by Prettywomen_1969  If you’re an established business (i.e. out of the start-up phase), there’s a pretty good chance that you’re making a major mistake that’s costing you a lot of money. You’re setting a goal to grow next year – maybe you’d be happy with a 10% top line growth.  With that in mind, […]

I just got back from a cool night out at the new Power and Light District in downtown Kansas City.   We had a chance to visit the newly opened Vinino’s Restaurant, hear from the Cordish Group on the approach / philosophy on marketing for the district.  We also had a chance to take a 4 or 5 […]

I’m on a newsletter list for The Simple Truths which is an online company that specializes in inspirational books and CDs for the workplace.  The owner, Mac Anderson, was previously the founder for Successories and has taken a similar approach with books and movies that was so successful with motivational prints. They have a great article (part of a chapter […]

Although it’s a short post, they make some great points about the criticality of Customer Service: