Blog

How Branding can Enhance the Customer Experience

This is a guest post from Gloria Martinez (see her bio at the end) – thanks Gloria. As a small business owner you’ve got a lot on your mind. Ultimately you’re trying to grow your business, deliver a great product or service and make some money! Here’s an idea that can help you: Branding can […]

Helpful Observations on Time

As a culture we’re obsessed with age and the passage of time – especially at this time of year (holidays and the whole New Year thing). I imagine you’ve heard a lot of things along the lines of; ‘Back in my day kids were (pick your favorite complaint)‘ – Or more simply just “Get off […]

Building a Business with Empathy (and driving success…!)

This is a guest post from Jori Hamiltion (see her bio at the end of the article) Empathy is understanding other people, sharing their feelings, and seeing things from perspectives. You’re essentially able to put yourself in their shoes. The benefits your personal life can reap with empathy are evident. But so are the advantages […]

The Positive Power of a Good ‘No’

The word ‘No’ gets a bad rap. Sure it has a negative connotation, arguably it’s the essence of negative, but there is a lot of power in a good ‘No’! The problem is that we’re innately wired to view ‘No’ as a problem – which means we don’t like saying it and we don’t like […]

Starting Your First Digital Marketing Campaign as a Small Business

This is a guest post from Jori Hamilton (see her info at the end of the article) – Thanks Jori. As a small startup business, marketing is likely the last thing on your mind. Understandably, there is much to deal with as a new business, and your biggest concern might be simply staying afloat and […]

3 Ways to Level Up Your Small Business

Small business is booming in the US. With many people giving up their big-business jobs in favor of venturing out on their own, and established small businesses making up a whopping 32.5 million, it’s obvious the age of the entrepreneur is here. Here are some ideas to help level up your small business no matter […]