Best Marketing in the World

  photo by luckyrob

If you’re looking for success stories of social media, then you should check out Queensland Tourism board’s latest marketing idea.

It’s a contest called The Best Job in the World – basically it’s an open video audition for the newly created ‘Caretaker of the Islands of the Great Barrier Reef’.  This is a 6 month contract (with a salary of $105K Australian plus expenses) and the responsibilities are to share your experience with the world via blog, video and interviews.

The process is closed now, but they received 34,684 applications and they’ve now narrowed it down to the top 50 finalists.  They will interview the final 11 applicants, with the top vote-getter being automatically selected in addition to the 10 finalists they choose.

Check out some of the amazing entries below:

This is Mitchell from Canada.

This is just an amazing 1 minute video by any standards, I don’t know Mitchell, but I would have to think he’s got a chance to write his own ticket when it comes to Broadway, Madison Avenue or Hollywood!

This is Cali from the US.

From a credibility perspective, I would think Cali would be tough to beat – she’s already doing a lot of this stuff, all she would have to do is relocate!

These videos are getting over 100,000 hits each so far, the main website has over 1200 backlinks to it (which is a lot) and the story has been picked up on major media sites and mainstream television like the Today Show.

I first saw this referenced on a blog (although it’s been going on for a while) – this is a fantastic example of a very cost-effective word of mouth campaign that is generating huge positive exposure for Queensland – compare that to the average 60 second ad on the Superbowl.  Which one do you think is more effective?

As an added bonus, a lot of the videos are great examples of how to market yourself in an interesting way – demonstrate your skills, your assets (you should definitely check out Julia from Russia…) and your personality.  The best videos let you know what the candidates are like and present something interesting that you’d like to see more of.

What entries are your favorites?  Share your thoughts in the comments below – I’d love to hear them.

Shawn Kinkade  Kansas City Business Coach