photo by albertopveiga Does it ever seem like life gets too complicated? Does your business get so crazy that you constantly feel like you have to play the ‘Hero’ – come in and pick up the pieces and save the day? Have you ever had a potential customer say to you:  “Now what is it […]

photo by kennymatic Marketing for small business owners has gotten a lot harder in the last 20 years.  Way back when, if you wanted to generate some sales, you could pull together an ad, let people know what you were selling and you stood a good chance of selling more stuff.  These days there’s way […]

One of the foundations of Guerrilla Marketing is creativity – finding a unique and interesting way to capture attention.  However just as importantly you need to be talking to the right people and you need to be getting them to think about the problems you solve and the benefits you deliver. The example above does […]

   photo by azrainman Marketing is the lifeblood of any business – without marketing that works, you’re left wondering where everyone went, with the crickets chirping in the background. I’ve said it before – whatever business you’re in, you are also in the business of marketing, or you won’t be in business for long – […]

One of the keys to success with small business (and one of the challenges) is that your potential customers need to be able to find you before they can actually spend any money with you. Of course you also need to have a product or service that solves their problem, presented in such a way […]

The world has changed a lot – you used to be able to send out letters…direct mail and bring in new business with great success. But costs have gone up, effectiveness of direct mail has gone down and there are lots of other marketing choices out there. One of those choices is email marketing – […]