Playing your way to success - the Crazy 8's of Business...! On a personal note, I would like to dedicate this post to my Uncle Al Robke who recently played his last hand on earth, may he rest in peace.  The earliest playing cards date back to around 1000 A.D., originating in China, before spreading into Europe and beyond.  The oldest known 52 card deck is […]
Marketing response leaving you flat?
Buy low, sell high!                  Use a consistent look and feel for marketing! Sell benefits not features!            Keep in touch with existing customers! It costs 6x as much to get new customers as it does to keep old ones! Know your target market!       Include a clear ‘Call To Action’! People generally buy from people that they […]
The Power of Positive Thinking?
So I saw in interesting article in the Men’s Journal (May 2007 – I’m not doing a good job of keeping up with the backlog…). Anyway, the article was titled “Think Yourself Stronger (how sports hypnosis boosts performance)”.  The essence of the article was that the author was trying sports hypnosis as a way to […]
What’s right about America…!
  If you follow politics or watch the news much at all, it feels like many things are wrong with our great country…and there are indeed a lot of challenges in front of us all right now. However Henry Ford said it well many years ago: “What’s right about America is that although we have a […]
Small business expert Shawn may be the best-connected small business expert in Kansas City. He’s also read every business book ever published (or so it seems). He is an incredibly knowledgeable resource for anyone interested in running their small business better.