Knowing your audience is critical to any business’s success.  I was reminded of that this past week when my daughter and I were running errands around town and a custom-painted iridescent purple Lamborghini Urus SUV pulls up next to us at a stop light. I made a comment about the sweet ride and my daughter […]

  photo by Harpersbizarre  A few months ago I wrote about a fun story that Verne Milot shared with me on the importance of facing the tiger.  Verne is the owner of a coaching firm called Growth Associates in St. Catherine’s Canada (near Niagra) and a fellow coach in the PBCA. Anyway, I recently had […]