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The 4 Levels of Social Business Engagement

I was talking with a client of mine the other day and we were brainstorming ways she could promote a new white paper / product offering and one of the things we talked about was using Social Media as a way to get the word out.  Through the course of our discussion it struck me […]

4 Steps to mastering Social Business

As a small business owner, you have lots of people telling you that you MUST be on social media if you want to thrive…or even if you want to survive.  It’s not just Social Media anymore, it’s Social Business.  I’m sure you’ve heard the statistics: – 1 out of every 9 people on the planet […]

Is Social Media a Silver Bullet – Part 2

photo by A lot of people are looking at Social Media marketing as some kind of ‘silver bullet’ for their marketing woes.  As I mentioned in Part 1 of this series, there’s good news and bad news when it comes to marketing for Business to Business opportunities.  The bad news is that Social Media […]

Are you looking for alternatives?

    photo by Monica’s Dad It’s probably time to start thinking about alternatives – not power alternatives (although that’s a worthwhile discussion as well), I’m talking about alternative Social Media platforms other than Twitter, Facebook and LinkedIn. Facebook is now over 400 Million users and over 80 Million of them are playing Farmville (which may […]

Can we go back to the good old days of business?

   Looking through the lens of nostalgia, business used to be simple.  You could set up a road side stand (or the equivalent) and offer things that people wanted locally.  Your long term success totally depended on your local reputation and at the end of the day it was more about how you interacted with […]

2 tools for maintaining your Social Media Garden

  photo by randysonofrobert  If you want to use social media for your business, you’ve got to be consistent.  Your social media presence is a garden and if you want your garden to look good and grow, you’ve got to routinely maintain it.  You need to water your garden, trim and prune the plants, create […]