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Purpose and Transparency — How to Ease Pandemic-Related Employee Fears

This is a guest post from Jori Hamilton (see bio at the end) – thanks for the article Jori…! The coronavirus pandemic has created unforeseen and unique challenges for employees and employers alike. While some of the initial dangers and unknowns of the pandemic are officially in the rearview mirror, there are still countless challenges […]

Want better Marketing? A different approach…

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]

Leadership and Succession – Know Thyself

This past week a business I have some affiliations with announced a change of ownership. A new President/Owner is taking the reins and leading the organization into the future. It was not an overnight knee jerk decision by the previous owner; in fact it had been months in the making. It was quietly done for […]

Pull and Stay? Are you UnMarketing?

In his book ‘UnMarketing’ author Scott Stratten talks about a lot of things.  He talks a lot about twitter, about the essence of what marketing is today (versus 10 or 20 years ago), about the the criticality of engagement and a lot of interesting stories and anecdotes from his personal experiences. It’s all good stuff, […]