This is a guest post from Jill Goodwin – thanks Jill. “The more you tell, the more you sell”—David Ogilvy Branding plays a crucial role in the process of marketing your business. Small businesses in particular need to cultivate broad-reaching brand awareness in order to gain the public’s trust and establish themselves as contenders in […]

One thing’s for sure: there’s only so much time in a single day to make the most of. In today’s society, many seem to believe that the more you work, the more successful you are. However, this doesn’t prove to be true at all in most cases. Many who take this route tend to struggle […]

   A recent HBR article addressed the topic of coping with the overwhelming amount of distractions we are bombarded with on a daily basis. The world is getting louder every day and without any strategies to limit the distractions, they will wreck the schedule of even the most well-intentioned productive individuals, including you! Recent studies […]

If you’re like most businesses, you know you need to have a social media presence.   But the digital channels keep growing and you’re left questioning which platforms really are the best to reach your audience.   Here’s an approach that might help…pick 3. You can’t be all things to all people so why try to be […]

Great Customer Service (or the lack of) has always intrigued me.  How some companies simply get it and others can’t see the forest for the trees when it comes to this critical attribute for business success. One of the things that baffles me the most around the topic of customer service is the vast majority […]

If the thought of starting a diet crossed your mind in the last week or so, you’re not alone.  In fact, a recent poll had 21.4 percent respond that their #1 Resolution for this past year “Lose Weight / Healthier Eating”!  The next closest resolution was only 12.3 percent, nearly half!  New Year’s Day is […]