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How Small Businesses Can Drive Leads with Blogging and Social Media Marketing

*Note – this is a guest post from Marquis Matson (see bottom of the post for more details) As a small business owner, you need all the help you can get to increase visibility for your business and generate new leads. Blogging and social media marketing are two proven approaches combined by successful small businesses […]

Social Media Challenged? Getting back to basics

If you’re like most businesses, you know you need to have a social media presence.   But the digital channels keep growing and you’re left questioning which platforms really are the best to reach your audience.   Here’s an approach that might help…pick 3. You can’t be all things to all people so why try to be […]

The Business of National Days – just for fun

What do Underwear, Root beer, and S’mores all have in common?  They all have a National Day they are celebrated.  And in fact, we just missed National Executive Coaching Day (how did you celebrate?).  Though most businesses only recognize 6 or 7 holidays annually, the list of National Days (which is not quite as official) […]

6 Amazing Ways to Succeed with Instagram as a Small Business

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]

What happens when potential customers find you?

Try this – go online to search for your business…I’ll wait…. What do  you find? Are you finding anything that makes your prospective customer’s lives better? Consider this great statistic from Jay Baer’s new book Youtility: “In 2011 the Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found that customers […]

Do People still buy from People?

In today’s world of technology and social media coming at you from every angle, it  can be easy to mistakenly think that a great Facebook page, a twitter account, a few videos or blog post are all that you need to close sales. However I was at two different events recently and reaffirmed that an […]