In today’s competitive environment it’s more important than ever to have a competitive advantage – something that puts you above the general fray of your industry. Maybe you have a unique technology advantage…a patented something or other that no one else has. Maybe you were first in your space and really own the marketplace (95 […]

photo by Yodel Anecdotal Seth Godin makes me nervous – but for all the right reasons. Godin published ‘Purple Cow – Transform Your Business by Being Remarkable’ in 2002 and he explains the title in the first chapter by talking about a trip his family made to France where they were amazed at the pastoral […]

In the spirit of the season, I wanted to share some really cool ‘gifts’ that I ran across this week – fascinating, helpful, interesting and fun.  I don’t know if you’ll get stuff this cool at home during the holidays (apologies if I’m spoiling you).  😉 Gift 1 – the Gift of Challenge Hopefully you’re […]

A couple of weeks ago Seth Godin blogged about The Talking Pad (and the following post was a variation called the modern talking pad).  The concept is when you’re talking with someone either 1 on 1 or in a small group, instead of using a powerpoint presentation, you should walk them through the discussion with […]

It would be easy to dismiss Seth Godin’s latest book as a way for him to cash in on his (hard earned) reputation as the Marketing Genius of our time. For those that don’t know him – Seth Godin (you can read his frequent updates at Seth’s blog) is an author of many books, including […]