Do you know what could really make a difference in a small business’s revenue? Upselling. Upselling is when businesses try to convince their customers to buy an upgraded version of a product or service. For example, let’s say you go into a restaurant and ask for water. When the waiter lets you know it’s happy […]

The leaves are turning, the fall weather has settled in, and though this year has been anything but normal one sign of normalcy has been the return of football.  With or without fans attending, football has given us something to get excited about as an uncharted territory in our lifetimes continues to unfold.  If you’re […]

I often find myself thinking about my dad. He passed away a few years ago and although he’s not here, I still find myself uncovering and appreciating the many lessons he taught me. And a lot of those lessons have been particularly important to me since I started my own business (now over 13 years […]

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]

The other day I was reminded of a great (and very simple) negotiating technique that can work in a lot of different scenarios. I (and the person who reminded me) had first seen this idea in the book ‘Never Split The Difference’ by Chris Voss. Voss had picked it up as part of his experience […]

  Effective communication.  It’s a key to success not only in business but just about every area of our lives.   Successful sports teams thrive when coaches and players understand each other.  Families that are able to talk through life’s challenges prevail in the face of adversity.  Public leaders, whether they are local or  national are […]