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How Brand Strategy Shapes Your Business Success

This is a guest post from Joel House (an SEO Expert from Sydney – see bio at the end). Thanks Joel. Your personal identity is what makes you unique, just like your brand identity gives the special sauce of your business, setting it apart among many competitors! Your brand identity design shapes the company, which […]

Purpose and Transparency — How to Ease Pandemic-Related Employee Fears

This is a guest post from Jori Hamilton (see bio at the end) – thanks for the article Jori…! The coronavirus pandemic has created unforeseen and unique challenges for employees and employers alike. While some of the initial dangers and unknowns of the pandemic are officially in the rearview mirror, there are still countless challenges […]

America… You’re Still ‘The Beautiful’

This week our nation will celebrate its 244th birthday.  As the days, weeks, and months have blended into a slurry of one of the strangest times in our nation’s history, it might be a challenge this year for some people to get into the spirit of celebrating on the 4th.   Our great nation and its […]

What’s the Purpose of Your Business?

Meet Julie. Julie’s a business owner who started her business 4 years ago and is in the middle of a fantastic growth spurt for her business. Over the last 2 years, Julie and her team have more than doubled their revenue and they’re well on their way to doubling it again by the end of […]

An MTP for Your ExO? Wait… what?

The world has changed immensely in the last 20 years.  Think about it this way – in September of 1998, 20 years ago, 2 guys with laptops founded Google.  They reached a $1 Billion market capitalization in about 8 years and Google is currently worth over $700 Billion…! To put that in perspective – historically […]

What Drives Your Employees?

What drives your employees?  If you don’t know the answer to that question, you may want to ask it.   But be ready, the answers may surprise you.   Believe it or not, good employees are motivated by much more than money or a just paycheck.   I was reminded of that again just recently, thanks to an […]