Knowing your audience is critical to any business’s success.  I was reminded of that this past week when my daughter and I were running errands around town and a custom-painted iridescent purple Lamborghini Urus SUV pulls up next to us at a stop light. I made a comment about the sweet ride and my daughter […]

Peter Thiel makes a lot of excellent points in his book Zero to One – the overall theme of the book is a study of what successful innovation looks like (based primarily on tech start-ups). One of the main ideas in the book – that most of the really successful businesses have started by dominating a […]