Articles on:

Want better Marketing? A different approach…

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]

What’s Your ‘Thing’?

These days it’s easier than it’s ever been to start a business. It can be a full time thing or just something on the side. People are starting businesses as a ‘Side Hustle‘ and making real money with almost no investment and very little risk. These days it’s harder than ever to succeed at a […]

3 Ways to Drive New Opportunities

If you’re like most business owners there have been times when you’ve been frustrated with not having enough customers or revenue. You do great work, you offer great products – shouldn’t there be a line out the door looking to buy from you? Sadly it just doesn’t work that way. There’s too much noise and […]

Are people talking about your business?

  Business owners, especially those with smaller businesses, will tell you that one of the main ways they get new customers is through word-of-mouth. However, very few of those same business owners actually do anything to purposely generate word-of-mouth.  They’re just happy if it happens. Think about some of  your own experiences or maybe businesses […]

Do You Deliver on Your Promise?

Just do what you say.  It seems like a simple request, but we all know in business and in life that is much easier to say than consistently do.  There’s a KC area business, Grandma’s Catering currently running a radio spot that speaks to this idea of delivery on your promise.  Their promise is “100 […]

The Business of National Days – just for fun

What do Underwear, Root beer, and S’mores all have in common?  They all have a National Day they are celebrated.  And in fact, we just missed National Executive Coaching Day (how did you celebrate?).  Though most businesses only recognize 6 or 7 holidays annually, the list of National Days (which is not quite as official) […]