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Small Business Marketing That Really Works—and How to Pay for It

This is a guest post from Jessica Larson – see her info at the end of the article… Business today is governed by surging innovation and growing market saturation. Because of this, marketing is more important than ever. Staying on top of trends can set you apart from your competitors; it can even make you […]

Do You Know Your Audience?

Knowing your audience is critical to any business’s success.  I was reminded of that this past week when my daughter and I were running errands around town and a custom-painted iridescent purple Lamborghini Urus SUV pulls up next to us at a stop light. I made a comment about the sweet ride and my daughter […]

How Brand Strategy Shapes Your Business Success

This is a guest post from Joel House (an SEO Expert from Sydney – see bio at the end). Thanks Joel. Your personal identity is what makes you unique, just like your brand identity gives the special sauce of your business, setting it apart among many competitors! Your brand identity design shapes the company, which […]

Want better Marketing? A different approach…

Small business owners generally have a healthy fear of marketing. Not all of them – a few have it figured out (or have a marketing background). But a majority struggle with it – and that’s too bad, because it doesn’t have to be that complicated. The fear is understandable – marketing is often presented as […]

What’s Your ‘Thing’?

These days it’s easier than it’s ever been to start a business. It can be a full time thing or just something on the side. People are starting businesses as a ‘Side Hustle‘ and making real money with almost no investment and very little risk. If that intrigues you, here’s a comprehensive article full of […]

3 Ways to Drive New Opportunities

If you’re like most business owners there have been times when you’ve been frustrated with not having enough customers or revenue. You do great work, you offer great products – shouldn’t there be a line out the door looking to buy from you? Sadly it just doesn’t work that way. There’s too much noise and […]