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Clear Reasons: Why You Need Digital Marketing For Small Business

This is a guest post from Sunny Popali – see his bio at the end of the post. In a nutshell, digital marketing is ensuring your online presence in any form on the internet. It could be getting yourself advertised on social media, having a website of your own, a YouTube channel.  Here are some […]

How you do anything is how you do everything…

When a business is struggling (or succeeding) we generally look to the macro reasons for why that might be. Do they have a solid business model? Is it a great product or service? Can they generate strong profitability? Are they different (in a good way) in the marketplace? Those are all great questions and they […]

Disconnecting for the good…

Disconnecting.   When is the last time you really disconnected?  Certainly, over the last several months we all have experienced different levels of being disconnected, but for the most part we are very much still connected.   If you are reading this, you’re connected. We all recognize the power of leveraging technology in our businesses and daily […]

Frustrated? Maybe you’re playing the wrong game…

As a business owner, it’s a pretty safe bet that you feel frustrated at times – sometimes it’s because things aren’t going your way. And sometimes, ironically, it’s because things did go your way – you won – but you’re thinking ‘Now what? How can I top that?’. Whatever the cause, that frustration can be […]

Business Lesson from a Poinsettia

They’re everywhere this time of year, Poinsettias. Their red leaves are a primary color of the Holiday Season.  But, have you ever wondered what makes a normally green leaf turn red? And how can professional poinsettia growers get them to bloom anytime of the year, when the average person struggles to just keep them healthy […]

You don’t know what you don’t know…

There have been moments in my life where I felt like I had everything figured out – that I knew what was up, I knew what I was doing and that I was definitely on the right track. (This investment is solid, this company will be a great long-term opportunity, etc.). And pretty much every […]