Every business likes to think they have it.   Staples has made a fortune selling them.  Consumers are demanding it.  The easy button; it’s hard to believe but it’s been nearly 15 years since Staples first introduced that big red button as a fun, clever way to say, “relax we got this” when you shop at […]

One of the ideas in James Clear’s excellent book ‘Atomic Habits‘ is the importance of what he refers to as the Law of Least Effort. His focus is personal behavior change and specifically the idea is that if you want to adopt a new behavior, a new habit, your best bet is to make it […]