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Is Social Media a Silver Bullet? Part 1

photo by Tiago Daniel Wouldn’t it be great to have an almost sure-fire winner when it comes to marketing your business or yourself?  With all of the hype and discussion about Social Media, some people are assuming that they’ve found the answer. In fact, I’ve had several people ask me if Social Media really was […]

Stop Selling and Start Educating

  Outbound sales and marketing are dying…(or at least becoming a lot less effective!). The folks over at Hubspot pointed this out almost 2 years when they talked about Inbound Marketing vs. Outbound Marketing.  To me it’s intuitively clear  the internet, along with caller-id and sophisticated phone systems have made it much more difficult to […]