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How Branding can Enhance the Customer Experience

This is a guest post from Gloria Martinez (see her bio at the end) – thanks Gloria. As a small business owner you’ve got a lot on your mind. Ultimately you’re trying to grow your business, deliver a great product or service and make some money! Here’s an idea that can help you: Branding can […]

Overcoming Customer Service Obstacles in a Small Retail Business

This is a guest post from Jori Hamilton (see her bio at the end) – thanks Jori… Small business ownership is an enticing career path that allows you to pursue your passions instead of working in a traditional corporate setting. However, it isn’t without its challenges, especially if you choose a retail business. One of […]

Are you creating an experience that matters?

Restaurant Week has become an annual event that continues to gain momentum across the country.  Cities typically position it in January, shortly after the Holidays to help bolster what is historically a slow period for the restaurant industry.  In addition to satisfying taste buds, the event also serves as a fundraiser for local non-profits.   For […]

What Experiences are you delivering?

Over 100 years ago Ralph Waldo Emerson was credited with the famous quote: “Build a better mousetrap and the world will beat a path to your door.” Ralph Waldo Emerson It turns out he might not have said exactly that, but it’s generally what he meant – implying that if you have a great product […]