How important is likeability to your business success?  It’s been said before (by me and many others) that all things being equal, people prefer to do business with someone they know, LIKE and trust.  Certainly from a sales perspective it’s important to be likeable, but it also plays into lots of other components of your […]

In today’s world of technology and social media coming at you from every angle, it  can be easy to mistakenly think that a great Facebook page, a twitter account, a few videos or blog post are all that you need to close sales. However I was at two different events recently and reaffirmed that an […]

It takes real effort to stay sharp – in fact most performance (whether it’s you or your team or both) naturally degrades over time if you don’t do anything to address it. It’s not rocket science, but this outrageous insight came to me this morning while I was shaving. It turns out that I have […]

In his book ‘UnMarketing’ author Scott Stratten talks about a lot of things.  He talks a lot about twitter, about the essence of what marketing is today (versus 10 or 20 years ago), about the the criticality of engagement and a lot of interesting stories and anecdotes from his personal experiences. It’s all good stuff, […]

  photo by Ian Hayhurst I bet you’re really good at what you do.  You add a lot of value to the right kind of customers…probably way more value than you charge for (if you’re like most business owners I know).  You know your industry, your product and service inside and out.  In fact you […]