The world has changed a lot – you used to be able to send out letters…direct mail and bring in new business with great success. But costs have gone up, effectiveness of direct mail has gone down and there are lots of other marketing choices out there. One of those choices is email marketing – […]

   photo by !!sahrizvi Your marketing is a net that you throw out to capture the attention of your best prospects.  You want to snare those prospects (and only those prospects) with the information, benefits and outcomes that speak to their situation.  That’s not going to happen on a single visit or interaction, you need […]