It’s very difficult to convince someone else by ‘selling them’ on your great idea.  If you’ve ever been in that situation, you’ve probably noticed that the harder you try, the more resistant they are to your idea.  That’s because of a core psychological concept that we all have – it’s called the law of psychological […]

What does your business sell?  Do you ever look beyond the physical items or the list of services on your menu and think about that?  Do you see more than things?  In business, it is easy to get focused on the deliverables and overlook one key ingredient you provide a little of in every transaction. […]

It’s been painful, but the end is here!  After enduring a Presidential Election that has been like the nightmare you just can’t stop repeating, the end is finally here.   But even at this point, the only thing we can safely predict is that the endless barrage of campaign commercials, yard signs, billboards, and social media […]

I finally upgraded my laptop to Windows 10.  For the most part it has been pretty smooth, though it as forced me to upgrade some programs.   So although Windows 10 is “free”, making the switch has still cost a few hundred dollars (so far).    Yes, this is where the MAC users get to chuckle, but […]

Kansas City’s Nelson-Atkins Museum of Art announced this past week they had found a 500 year-old painting by Hieronymus Bosch; maybe that’s not a Rembrandt, but from a value / collector’s perspective, it’s not far off.  In fact, there are only 25 paintings by Bosch on the planet and only 5 in the U.S.  The […]

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly […]