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Why “The Experience” trumps “The Product”

Bon Appétit! This week kicks off Restaurant Week in several cities across the country, including Kansas City. It is a great opportunity for restaurants to showcase their cuisine and entice food lovers to get out of the house and try a new establishment or revisit an old favorite. In the KC metro, this annual event […]

Are you getting the little things right?

Presentation. Attention to detail. Serving the customer. I was at my daughter’s soccer game this morning and one of the other parents had recently purchased furniture for their daughter and although they liked the product, the overall experience was very bad.  What was promised in no later than 8 weeks delivery took over 10 weeks.  […]