Articles on:

Building a Small Business Culture That Drives Retention

This is a guest post from Luke Miller (see bio at the end) – Thanks Luke! Small businesses are a constant source of hustle and bustle. Unlike large companies where hundreds of thousands of customers visit multiple branches daily, every customer matters in a small business setting — and that can be the difference between […]

How Branding can Enhance the Customer Experience

This is a guest post from Gloria Martinez (see her bio at the end) – thanks Gloria. As a small business owner you’ve got a lot on your mind. Ultimately you’re trying to grow your business, deliver a great product or service and make some money! Here’s an idea that can help you: Branding can […]

Building a Business with Empathy (and driving success…!)

This is a guest post from Jori Hamiltion (see her bio at the end of the article) Empathy is understanding other people, sharing their feelings, and seeing things from perspectives. You’re essentially able to put yourself in their shoes. The benefits your personal life can reap with empathy are evident. But so are the advantages […]

Overcoming Customer Service Obstacles in a Small Retail Business

This is a guest post from Jori Hamilton (see her bio at the end) – thanks Jori… Small business ownership is an enticing career path that allows you to pursue your passions instead of working in a traditional corporate setting. However, it isn’t without its challenges, especially if you choose a retail business. One of […]

Are you creating an experience that matters?

Restaurant Week has become an annual event that continues to gain momentum across the country.  Cities typically position it in January, shortly after the Holidays to help bolster what is historically a slow period for the restaurant industry.  In addition to satisfying taste buds, the event also serves as a fundraiser for local non-profits.   For […]

How can you insure your customers are happy?

I’ve read several books that attempt to identify the equation for happiness and one of the common components in these books is how the idea of expectations plays into happiness. For example, the book Solve for Happy by Mo Gawdat suggests that the equation for happiness is as follows: Happiness ≥ Your perception of Events […]