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Overcoming Customer Service Obstacles in a Small Retail Business

This is a guest post from Jori Hamilton (see her bio at the end) – thanks Jori… Small business ownership is an enticing career path that allows you to pursue your passions instead of working in a traditional corporate setting. However, it isn’t without its challenges, especially if you choose a retail business. One of […]

Are you creating an experience that matters?

Restaurant Week has become an annual event that continues to gain momentum across the country.  Cities typically position it in January, shortly after the Holidays to help bolster what is historically a slow period for the restaurant industry.  In addition to satisfying taste buds, the event also serves as a fundraiser for local non-profits.   For […]

How can you insure your customers are happy?

I’ve read several books that attempt to identify the equation for happiness and one of the common components in these books is how the idea of expectations plays into happiness. For example, the book Solve for Happy by Mo Gawdat suggests that the equation for happiness is as follows: Happiness ≥ Your perception of Events […]

Business Lessons: Black, White, and a place for Common Sense

The ability to scale in any business hinges on the ability to create systems and procedures that are teachable and repeatable.   It is the key to delivering a consistent product or service.  When it is truly dialed in, it creates a level of autonomy that frees employees to literally and figuratively excel in their roles.  […]

What is the best B2C CRM for small businesses?

This week we’re branching out with a guest post from Daniela McVicker (you can see her information at the end of the post). Customer relations have come a long way since their inception. The Business2Consumer mentality has also shifted to a more UX-centric mentality instead of sheer delivery of the final product. Choosing the right […]

Is Follow-Through a Lost Art?

Consistent. Intentional. Deliberate follow-through.  Has it improved in some industries and slipped in others?  Have you noticed a shift?  Is it impacting you or your company? One of our Aspire clients is convinced they could succeed in just about any business by consistently executing one simple action:  Follow-through.  It’s not meant to be a boastful […]