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Is the ‘Easy Button’ in your business?

Every business likes to think they have it.   Staples has made a fortune selling them.  Consumers are demanding it.  The easy button; it’s hard to believe but it’s been nearly 15 years since Staples first introduced that big red button as a fun, clever way to say, “relax we got this” when you shop at […]

How to Recover from a Mistake

Mistakes.  We all make them.  Even the most disciplined and well-oiled businesses make mistakes.  Clear procedures and policies reduce the frequency, but even the best companies make mistakes.  You can’t be perfect, so it’s the steps you take when the mistake is identified that matters, especially in our connected world where one mistake can be […]

What Do Your Customers Really Think?

We talk to business owners a lot about how their business is doing – and most of the time that conversation centers around revenue or profitability. And while that’s great…your financial metrics are important but they really don’t tell the whole story. It’s possible (and actually fairly common) to have good financial metrics and have […]