This is a guest post from Jill Goodwin – thanks Jill. “Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.” —Ed McCabe Creativity is not exclusively reserved for artists, photographers, and designers. It’s a critical tool for every business where a problem needs to be solved, or […]

What’s worse, not having enough money or not having enough time? My friend John Stevenson recently shared a great post he’d written on Time Poverty. *As a side note, if you’re not subscribed to his weekly Sunday Snippets, you should be. He writes some of the most impactful articles I’ve seen – you can learn […]

Clear, documented, easy to follow processes are critical to business success…but they could also be a reason why you’re struggling right now. For a business to grow, systems and processes are the cornerstones in creating a scalable business.  Everyone knows the story of how Ray Kroc bought a small chain of hamburger restaurants from the […]

"Remember, the brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. The brick walls are there to stop the people who don’t want it badly enough."   – Randy Pausch, The […]

One of the foundations of Guerrilla Marketing is creativity – finding a unique and interesting way to capture attention.  However just as importantly you need to be talking to the right people and you need to be getting them to think about the problems you solve and the benefits you deliver. The example above does […]