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Are you tapping into the Power of Ignition?

A single event or moment in time that changes everything; the point of no return.  At different times in our lives we’ve all experienced them.  Certainly, this year we’ve got plenty of examples where events created ignition.  We’ll leave history to judge the outcomes, but the power of ignition is real. As we observe Labor […]

How to Get Your Customers Back As You Reopen in the New Normal

This is a guest post from Naomi Johnson (see her info at the end of the article) – we hope you enjoy it. After months in lockdown, there is truly no stopping restrictions from easing up at this point. However, the reality is that COVID-19 is still a threat, so it’s far from business as […]

The Buzzwords of Business…

Every industry has them, words or phrases that get repeated over and over until you almost start laughing inside when you hear them.  Many of them don’t even have their original meaning.  One of the most notable in sports was Hank Stram’s (legendary KC Chief’s Coach of SuperBowl IV) use of the word Matriculate.  ….and […]

The Business of National Days – just for fun

What do Underwear, Root beer, and S’mores all have in common?  They all have a National Day they are celebrated.  And in fact, we just missed National Executive Coaching Day (how did you celebrate?).  Though most businesses only recognize 6 or 7 holidays annually, the list of National Days (which is not quite as official) […]

Business Lesson: Calculating the cost of Mistakes

Mistakes are part of life and part of business.   Some of the biggest lessons learned come from mistakes. We can all agree on that.   However, in business, excessive mistakes can not only be costly, they can potentially destroy the company.    We have to learn from our mistakes…or run the risk of repeating them. In many […]

6 Amazing Ways to Succeed with Instagram as a Small Business

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]