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Starting Your First Digital Marketing Campaign as a Small Business

This is a guest post from Jori Hamilton (see her info at the end of the article) – Thanks Jori. As a small startup business, marketing is likely the last thing on your mind. Understandably, there is much to deal with as a new business, and your biggest concern might be simply staying afloat and […]

Signs it’s Time for Your Business to Change and How to Keep Your Customers Informed

This is a guest post from Jori Hamilton (see her bio at the end) – thanks Jori. The longer you stay in business, the more change you will encounter. Change comes when your company grows, and as wonderful as that growth is, being unprepared for the changes that come with it can quickly shut down […]

Opinions: Resistance, Acceptance, and Common Ground

We all want to be heard.  We all have our opinions.  And as we know all too well when there are differences of opinion the fuse can often be very short from ignition to explosion.  In business this can completely derail an otherwise productive meeting or project.  Worse yet, in our personal lives it can […]

Collaboration Strategies for Developing Innovative Marketing Campaigns

This is a guest post from Jori Hamilton – check out her bio at the end of the article… Marketing professionals for small businesses deserve an award for the hefty challenge they take on in their roles. Many of them are the sole members of their marketing departments or have to work in a distributed […]

How to Effectively Manage Your Team Remotely

This is a guest post from Will Cotter (see bio below) – thanks Will…! Before the pandemic, remote work felt like something reserved for specific industries or employees. Not everyone could work from home, nor could they be a digital nomad. However, over the last few years, that’s changed dramatically. With these changing times, management […]

How to Identify Your Core Marketing Message

This is a guest post from Thomas Glare (see bio at the end)… There are critical things you need to get right regarding marketing. We all recognize the power behind a solid marketing strategy. But, talk to any marketer, and it will become clear that there are so many challenges to overcome. One of the […]