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The Buzzwords of Business…

Every industry has them, words or phrases that get repeated over and over until you almost start laughing inside when you hear them.  Many of them don’t even have their original meaning.  One of the most notable in sports was Hank Stram’s (legendary KC Chief’s Coach of SuperBowl IV) use of the word Matriculate.  ….and […]

The Business of National Days – just for fun

What do Underwear, Root beer, and S’mores all have in common?  They all have a National Day they are celebrated.  And in fact, we just missed National Executive Coaching Day (how did you celebrate?).  Though most businesses only recognize 6 or 7 holidays annually, the list of National Days (which is not quite as official) […]

Business Lesson: Calculating the cost of Mistakes

Mistakes are part of life and part of business.   Some of the biggest lessons learned come from mistakes. We can all agree on that.   However, in business, excessive mistakes can not only be costly, they can potentially destroy the company.    We have to learn from our mistakes…or run the risk of repeating them. In many […]

6 Amazing Ways to Succeed with Instagram as a Small Business

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]

Help them Trip over the Truth…?

It’s very difficult to convince someone else by ‘selling them’ on your great idea.  If you’ve ever been in that situation, you’ve probably noticed that the harder you try, the more resistant they are to your idea.  That’s because of a core psychological concept that we all have – it’s called the law of psychological […]

Your Business – Roller Coaster, Merry-go-round or Bumper Cars…?

Amusement Parks have been evolving for hundreds of years.   The oldest park in the world is Bakken, located in Klampenborg, Denmark.  It first opened in 1583!  Currently, in North America, there are approximately 400 amusement parks of various different degrees and themes.  And, Florida wins the tournament as far as having the highest number of […]