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What cliché do you use all the time?

  photo by Noodle93 Do you know the origin of the word cliché? (from a Seth Godin post): In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a […]

Best Marketing in the World

  photo by luckyrob If you’re looking for success stories of social media, then you should check out Queensland Tourism board’s latest marketing idea. It’s a contest called The Best Job in the World – basically it’s an open video audition for the newly created ‘Caretaker of the Islands of the Great Barrier Reef’.  This […]