This is a guest post from Jill Goodwin – thanks Jill. “The more you tell, the more you sell”—David Ogilvy Branding plays a crucial role in the process of marketing your business. Small businesses in particular need to cultivate broad-reaching brand awareness in order to gain the public’s trust and establish themselves as contenders in […]

This is a guest post from Gloria Martinez (see her bio at the end) – thanks Gloria. As a small business owner you’ve got a lot on your mind. Ultimately you’re trying to grow your business, deliver a great product or service and make some money! Here’s an idea that can help you: Branding can […]

This is a guest post from Grant Polachek – see his bio at the end… The entrepreneurial journey is an absolute mess; there’s too much to do, too much to learn, and an unforgiving market that often doesn’t give brands a second chance to correct their mistakes. Starting a great business is complicated, and the […]

This is a guest post from Joel House (an SEO Expert from Sydney – see bio at the end). Thanks Joel. Your personal identity is what makes you unique, just like your brand identity gives the special sauce of your business, setting it apart among many competitors! Your brand identity design shapes the company, which […]