Are you going it alone…?

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Most business owners feel like they’re on some kind of island. That their company’s success or failure rides solely on their shoulders…and their shoulders alone. The problem with that feeling is that not only is it wrong, it’s incredibly stressful and tends to lead to bad decisions and eventually to business failures.

The media has done a great disservice to entrepreneurs and business owners on this topic.

Think about all of the stories, commercials, books, videos about the heroic entrepreneur who single-handedly creates an amazing business, service or product where none existed before. A success story about more than just a business…these heroes have created new empires, changed the world and now they’re off on their next great adventure.  And they did it all by themselves.

That’s blatantly not true…

I’m not saying those people don’t exist – what Zuckerberg has done (and continues to do) is nothing short of amazing. Elon Musk is a fascinating guy with extraordinary ideas and success…(I’d really like to get a Tesla). Sara Blakely noticed a challenge in the marketplace, came up with a great idea that sold like hotcakes (Spanx) and is now a billionaire. With just a little bit of time and effort I’m sure we could come up with dozens of great examples of the heroic business persona.  And they all have great stories and lessons we could learn from.

But they didn’t do it by themselves. Those stories don’t represent reality for the vast majority of entrepreneurs and business owners. Just like LeBron, Stephen Curry, Kobe or Jordan don’t represent ‘normal’ basketball players – they’re the exception, not the rule.

The reality is that you can’t grow by yourself…

First of all – even in the success stories mentioned above, all of those great entrepreneurs also happen to have great teams around them and had access along the way to great mentors and coaches. Those other people just don’t get talked about very much because the lone hero makes for a better story.

And more importantly there’s the simple and irrefutable fact that there are only 24 hours in a day. And as an individual you will hit the ceiling of how much you can personally do a lot faster than you think. I wrote about the importance of Leverage several years back but it’s probably worthwhile to revisit the idea here:

Leverage

The red line represents the amount of effort and time a business owner has to expend to grow their company when they’re doing it on their own.  If they’re just trading time for money, it’s a fairly straight line up to full capacity.  Conversely the blue line represents a business owner with leverage – which could be automation, improved processes and smart delegation to others. As you can see, with leverage – the sky’s the limit when it comes to growth.

3 Things you Need from Others (to grow)

At a minimum there are 3 things that you’re going to need from other people if you’re going to be able to successfully scale your business.

1. Leadership

A big part of hitting the ceiling when it comes to growing your business is not having enough time in the day to make all of the decisions and to keep things moving when it starts to get complicated. That’s why it’s critical to develop a leadership team around you that ‘gets it’ and that you can trust.

What are you spending time on every week that someone else could truly own?

2. Ideas

It’s likely that you’re brilliant (okay – maybe it’s not likely, but I don’t want to offend you…).  But even if that’s the case, it’s been proven time and again that “all of us are smarter than any of us” – so what’s going to make your great ideas even better?  Working through them with a group of smart, engaged people around you who also want to win.

When’s the last time you truly tapped into the best ideas from your team?

3. Perspective

Whether we like it or not, we are all uniquely blessed (or cursed) with our own personal view of the world. And that view has some blind spots in it. One of the huge advantages of working with a great coach is that you’ve got a talented 3rd party who can help you see the forest from the trees. When we work with our clients – our goals is to help them win (on their terms) but we’re going to push them and ask the hard questions along the way to help make that happen.

Have you had your ideas challenged or walked through what you’re really trying to achieve with someone else lately?

Although the heroic stories won’t highlight it, you need great people around you if you want to succeed in the long run.  You need sharp employees who can help you lead and come up with great ideas and you need a coach or mentors or a peer group who can push you and give you perspective when you need it.

What do you think? Are you currently trying to ‘go it alone’?  How’s that working out for you? We’d love to hear your thoughts.

Shawn Kinkade   Kansas City Business Coach

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