Articles on: Social Media

6 Amazing Ways to Succeed with Instagram as a Small Business

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]

The 4 Levels of Social Business Engagement

I was talking with a client of mine the other day and we were brainstorming ways she could promote a new white paper / product offering and one of the things we talked about was using Social Media as a way to get the word out.  Through the course of our discussion it struck me […]

Are you using LinkedIn’s Company Page?

I’m a big fan of LinkedIn.  They have a clear focus on professional business networking and they’ve created an extremely effective tool that every business owner should be using.  In fact if you’re not using LinkedIn, now’s the right time to create a profile and start linking! One of the things I really like about […]

4 Steps to mastering Social Business

As a small business owner, you have lots of people telling you that you MUST be on social media if you want to thrive…or even if you want to survive.  It’s not just Social Media anymore, it’s Social Business.  I’m sure you’ve heard the statistics: – 1 out of every 9 people on the planet […]

Is Social Media a Silver Bullet – Part 2

photo by photos8.com A lot of people are looking at Social Media marketing as some kind of ‘silver bullet’ for their marketing woes.  As I mentioned in Part 1 of this series, there’s good news and bad news when it comes to marketing for Business to Business opportunities.  The bad news is that Social Media […]

Is Social Media a Silver Bullet? Part 1

photo by Tiago Daniel Wouldn’t it be great to have an almost sure-fire winner when it comes to marketing your business or yourself?  With all of the hype and discussion about Social Media, some people are assuming that they’ve found the answer. In fact, I’ve had several people ask me if Social Media really was […]