Articles on: Social Media

The 4 Levels of Social Business Engagement

I was talking with a client of mine the other day and we were brainstorming ways she could promote a new white paper / product offering and one of the things we talked about was using Social Media as a way to get the word out.  Through the course of our discussion it struck me […]

Are you using LinkedIn’s Company Page?

I’m a big fan of LinkedIn.  They have a clear focus on professional business networking and they’ve created an extremely effective tool that every business owner should be using.  In fact if you’re not using LinkedIn, now’s the right time to create a profile and start linking! One of the things I really like about […]

4 Steps to mastering Social Business

As a small business owner, you have lots of people telling you that you MUST be on social media if you want to thrive…or even if you want to survive.  It’s not just Social Media anymore, it’s Social Business.  I’m sure you’ve heard the statistics: – 1 out of every 9 people on the planet […]

Is Social Media a Silver Bullet – Part 2

photo by A lot of people are looking at Social Media marketing as some kind of ‘silver bullet’ for their marketing woes.  As I mentioned in Part 1 of this series, there’s good news and bad news when it comes to marketing for Business to Business opportunities.  The bad news is that Social Media […]

Is Social Media a Silver Bullet? Part 1

photo by Tiago Daniel Wouldn’t it be great to have an almost sure-fire winner when it comes to marketing your business or yourself?  With all of the hype and discussion about Social Media, some people are assuming that they’ve found the answer. In fact, I’ve had several people ask me if Social Media really was […]

Cool new stuff to chew on with LinkedIn

Just like everyone loves a puppy – everyone loves new functionality on applications they are already using (and you are already using LinkedIn aren’t you?). I actively use Twitter, I reluctantly use Facebook and I’m constantly trying out a lot of the other social media and social network platforms, but I will admit I’ve got […]