Articles on: Product Development

Filling Needs and Exceeding Expectations

The following isn’t meant to be a product endorsement, but an example of one company that both filled a need and exceeded expectations.   Hopefully it will challenge you to look at your products or services in a similar light and ask similar questions. As technology continues to change at break neck speeds, we’re led to […]

The key to new product success? Ask…!

Launching a new product or service is tricky…have you ever been seen a new product being offered and thought:  “That’s really cool, but who would actually buy it?”  The problem is generally you don’t know what you don’t know and the stakes are high! Launching products or services without a market to buy them can […]