Articles on: Marketing

What Superlative does your business own?

What is your business best at?  If you were to finish this sentence – what words would you use? “We deliver the most (or best)  __________ to our customers!”   If you’re like the majority of businesses out there… and you’re honest about it, you probably can’t finish that sentence. And that’s okay for now. […]

What’s your Special Sauce?

This past week we took the kids on a college visit trip to check out some places they were interested in. This trip happened to be to the state of Indiana where we checked out Purdue and Indiana University. As we do with most of our family trips, we took some extra time to see […]

How to Stop a Marketing Wipeout!

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly […]

Three Ways to Build a Better Reputation (brand)

How do people think about you? You hear business pundits talk about the importance of marketing and branding all the time – and if you happen to be a huge multi-national conglomerate you likely have a large team of people and a huge budget to help you with your ‘branding’.  For the rest of us, branding […]

Everyone has a story…what’s yours?

If you’re like most business owners I know, you would like to be more effective when it comes to marketing – and it turns out there is a recipe that can help you do just that if you’re willing to give it a try. I’ve had the “opportunity” to do a lot of travelling the […]

This idea turns marketing upside down…!

A friend of mine and I went to a new restaurant the other day. It’s billed as a cool, new trendy place and we were both looking forward to checking it out. When we got there, there was a bit of a line…and we were thinking “great – it’s a popular place and they’re doing […]