Blog

Unleash the Power of Purpose…

If you want to see an employee or a team really come to life, help them figure out their purpose and set them loose! It is one thing to have a job, it is entirely another to have a purpose.  A job can be anything from owner/CEO of the business, to manager, or any one […]

6 Amazing Ways to Succeed with Instagram as a Small Business

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]

Help them Trip over the Truth…?

It’s very difficult to convince someone else by ‘selling them’ on your great idea.  If you’ve ever been in that situation, you’ve probably noticed that the harder you try, the more resistant they are to your idea.  That’s because of a core psychological concept that we all have – it’s called the law of psychological […]

Business Growth – Recurring Revenue vs. Referring Revenue

Ask any seasoned business broker about the drivers of business value and you’re sure to get an ear full about the value placed on the volume of Recurring Revenue in a business.    Recurring revenue is coveted in the terms of business value because it’s predictable income.   It’s not a one and done sale. It’s whatever […]

5 Things I Learned from the Growth Council

Just this past week, we kicked off our new strategic advisory group that we call the Growth Council.  In a nutshell it’s a group of 12 business owners, across different industries, with different size businesses who are all interested in learning how to successfully scale their business.  As a group, we’ll be doing a few […]

Business Reflections on Super Bowl LII

Another Super Bowl is history.  Whether you watched it for the football game, the commercials, the halftime show or all the above, the Super Bowl is arguably the most hyped annual event of the year.  Even though NFL viewership is down it is still estimated that well over 100 million people tuned in for the […]