Blog

Can you sell like Rumpelstiltskin?

I had a chance to check out Shrek Forever After this afternoon and one of the scenes that caught my attention was the sales process between RumpelStiltskin and Shrek (see picture above, courtesy of Dreamworks) Rumpelstiltskin, if you’re not familiar is a magical dealmaker who specializes in granting wishes…with unfortunate consequences and lots of fine […]

Cool new stuff to chew on with LinkedIn

Just like everyone loves a puppy – everyone loves new functionality on applications they are already using (and you are already using LinkedIn aren’t you?). I actively use Twitter, I reluctantly use Facebook and I’m constantly trying out a lot of the other social media and social network platforms, but I will admit I’ve got […]

Get your creativity flowing with these fun ads!

One of the foundations of Guerrilla Marketing is creativity – finding a unique and interesting way to capture attention.  However just as importantly you need to be talking to the right people and you need to be getting them to think about the problems you solve and the benefits you deliver. The example above does […]

Have you been thinking about your Why?

   photo by Brian Hillegas It’s cool when you get to learn new things! I sent out a challenge the other day for one of the Peer Group Advisory Boards that I run.  I’m looking for the members of the group to go a bit deeper and get into an issue that they’re struggling with […]

Simplify to succeed? Reduce your risk by 10X!

   photo by cloudsoup Looking for business success?  Here’s some great advice: – Stick to your strengths…do what you’re really good at. – Work hard every single day. – Find partners that get you and work closely with them. – Be polite and give great service to your customers. Now this isn’t just any great […]

8 reasons why your marketing doesn’t work

   photo by azrainman Marketing is the lifeblood of any business – without marketing that works, you’re left wondering where everyone went, with the crickets chirping in the background. I’ve said it before – whatever business you’re in, you are also in the business of marketing, or you won’t be in business for long – […]