Articles on: Uncategorized

What's your Story?

Photo by aye_shamus Successful companies big and small have a story behind them.  In fact a big part of what makes a lot of those companies successful is their story. One great example is Patagonia – the company’s founder Yvon Chouinard originally started the company because he couldn’t find the climbing gear he needed so […]

Twas the Night before Christmas…

The stockings were hung from the fireplace with care, in hopes that St. Nicholas would soon be there. To my friends, family, clients and readers from all over – Merry Christmas and Happy Holidays! 2008 has been a challenging year, but there’s good reason to hope that betters days are in the future and we’ve […]

What direction are you going? Start with Cash!

photo by jared As a business owner, it can be difficult to stay focused on any one thing – you are constantly being pulled in different directions.  You really need to hire someone but more importantly you need to get more clients in the door, you need be working ON your business and when you […]

3 Ways to smooth out the Ups and Downs of Marketing

Photo by spacemonkey Small business can be a pretty wild ride.  You land a big deal, have a big day, hit on all cylinders and you are on top of the world! Then you start doing the work, you focus on delivery, you’re working really hard…in your business.  It’s a sweet, fast ride downhill all […]

How to start thinking locally…

Your prospects are looking for you on the Internet. They’re searching using terms that make sense to them (based on the problem they’re having or a common solution to their problem). For a lot of products or services, they are only interested in a local service provider – they’re doing a local search. They’re probably […]

5 Ways an Advisory Board can help your business

Photo by sea turtle  Good advice can be hard to come by sometimes, especially when you’re a busy business owner. That’s why the concept of an Advisory Board works so well, especially if you are in a business that tends to isolate you from working with peers.  Unfortunately most people aren’t really familiar with the […]