A few weeks ago, I wrote about our “Adventures In Car Shopping – how not to sell” and shared a somewhat painful story about our initial visit and test drive experience with 3 different car dealerships. As I mentioned previously, 2 of the dealerships / salesmen basically knocked themselves out of the running with a […]

  photo by uberculture  I hate car shopping – it’s not quite as bad as a root canal or re-grouting tile, but I certainly wouldn’t call it fun. For starters, you’re looking at buying a hugely expensive piece of equipment that loses 25% of it’s value as soon as you drive it off the lot. […]

photo by superfantastic  There’s a pretty common saying when it comes to software development and implementation (I’m sure it applies to other projects as well).  It’s all about balance. Good, Fast, or Cheap – You can pick two of them. It’s always a trade-off, a balancing act because at the end of the day nothing […]

                                                                photo by Hamed_Saber Smiling and Dialing! I’ve had several conversations with clients recently specifically on the topic of cold calling.  Most of the people I talk to feel fairly strongly that it’s not effective and more than likely it’s counterproductive because it annoys potential prospects.  On top of that – they really hate doing […]

  photo by mayr  Opening Day gives the promise of new life for your baseball team. Those first daffodils, crocus and tulips give the promise of Spring in the air. So what’s your promise to your customer? The reality is that whether you specifically state a promise or not, a promise is assumed and your […]

        photo from despair.com This is the story of Joe Bob and Dirk, two business owners with remarkably similar businesses selling only the finest widgets.  Joe Bob and Dirk are direct competitors and they are selling exactly the same product! In fact Joe Bob and Dirk have been in business the same amount of time and […]